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- Mourning in fashion, died in Milan, the fashion designer Elio Fiorucci: died of illness at 80 years
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– And ‘died at his home in Milan Elio Fiorucci , taken ill. Designer internationally renowned , opened its first store in Milan in 1967 and then eventually win the most important squares in the world, including London and New York. In 1990 the sale of his company to the Japanese company Edwin International, which has nevertheless continued to work until 2001. On June 10, Fiorucci had celebrated 80 years.
Fiorucci had begun to deal fashion from a young age, when he was 17 he worked with his father in a shoe store. Pioneer of democratic fashion , with its pop style in the seventies revolutionized the world of catwalks. His collections were inspired by the street style , with a footprint transgressive. His vision of fashion has changed the Italian custom and enjoyed great international success .
The designer did not answer the phone on Sunday and why the family raised the alarm. To find lifeless were the first rescuers entered his home in Milan on Viale Vittorio Veneto. “He enjoyed good health,” said his press office, which does not exclude that Fiorucci may have been hit ill Sunday evening or at night.
Renzi: “Saddened by her disappearance” – “I am saddened by the death of Elio Fiorucci, free spirit, creative talent that has managed to hold together the industriousness of its Milan and Italy brand around the world, with grace , curiosity, passion. ” So the Prime Minister Matteo Renzi, in a statement, expressed condolences for the passing of the Milanese designer.
of Molinari / Giglioli
Fiorucci, designer-entrepreneur from Milan, in the period of youth protest, between the years 60 and 70, had brought his revolution in customs, entering the spirit London Italian in taste and making it a new mix appreciated worldwide.
Debut still a teenager – Fiorucci made his entrance in fashion at the age of 16 as an apprentice in the “father’s workshop” where they sold slippers. E ‘in the 60′s that the young Elio, after gaining experience with customers of the shop of his father, “and after realizing the world of work”, he told, he decided to follow his instincts, starting to produce his “freestyle “.
” I’ve always been apolitical – spiegava- lover of freedom of thought. I lived only six years, the trauma of the Second World War, but I was lucky enough to live After a fascinating time as the 60, time of great social change, where young people were thinking of freedom and peace. It ‘was then that I felt the need to express myself freely, unconstrained political right or left. I have been called a ‘hippie fashion’ and I feel like that. ”
The invention of the fast style of paninari and Parioli – And in its own way, Fiorucci in the period of youth protest made its revolution in fashion inventing the fast style, those leaders clothing of fluorescent colors, the T-shirt printed with the angels and hearts and plastic accessories, loved by young people of that generation, especially in Italy, in Milan identified as ‘paninari’ and Rome as ‘Parioli’.
From fashion ecology – Fiorucci was a visionary in his own way, careful to the end to changes in society and fashion, as proven by the success of its new brand Love theraphy by Elio Fiorucci, born 11 years ago, after selling in 1990, Fiorucci SpA was established in the 70s, to the Japanese company Edwin Co. Ltd., with all the brands held by it. But the “old lion fashion” continued to make his contribution to fashion observer and invited Expo, pointing to a topic that was very dear: respect for nature. This can be considered his moral testament.
“At the end of the terrible World War – explained Fiorucci – had generated a movement of enlightened dreamers who saw in peace among men the greater good, then landed in the 50 -60 to a lifestyle that has found its synthesis in the slogan ‘Peace and Love’. It was a poetic vision that introduced in a speech of balance and harmony between man, nature and animals, in a sort of respectful coexistence of a the same living space. It was not a dream dictated by the emotion of a moment, but a global project that left a deep analysis of the times. Now I want to raise awareness, because it takes consistency to be able to change and we have to do it: the planet is sending unambiguous signals of suffering. The change depends on us and start from our eating habits, the choices at the supermarket, restaurant and clothing stores. ”
And he concluded: “I’d like to reintroduce into our everyday vocabulary considered obsolete two words. The first is a waste. Why our excesses are reflected negatively on the balance of the planet, by limiting the resources of all. Let us then to translate into a code of ethics rules harmonious coexistence, a fair share, putting pen to paper our duties towards animals, nature, environment and neighbor. Riscopriremmo so the value of the second word empathy. “
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